At Bolder Athlete LLC ("we," "us," or "our"), we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your data when you visit or use bolderathlete.com ("Website"). By using the Website, you consent to the practices described in this policy.
1. Information We Collect
We collect personal and activity data, which may be linked, to provide and improve our services.
a. Personal Information
Contact Details: Name, address, phone number, and email address you provide (e.g., during account creation or purchases).

Payment Information: Credit card details or other payment data processed through secure third-party payment processors.

Account Information: Username, password, and profile details.

Device Data: With your permission, we may access additional personal information on your device (e.g., phone book, calendar, messages, or profile data from services like Facebook) to enhance your experience.
b. Non-Personal Information
Usage Data: Browser type, operating system, IP address, pages viewed, clicks, searches, and time spent on the Website.

Cookies and Tracking: We use technologies like cookies (small files stored on your browser), web beacons, or unique device identifiers to recognize your computer or device and deliver a better experience.

Fitness Data: If applicable, workout preferences or fitness goals you voluntarily submit.
c. Location Data
We may collect and share precise location data, including the real-time geographic location of your device, to customize our service. This data is collected anonymously in a form that does not personally identify you unless you consent otherwise (e.g., on first use). It is used solely to provide and improve our service.
d. Information from Third Parties
Data from social media or other platforms if you log in or interact with us through those services.
Note on Children: We do not knowingly contact or collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us at [email protected] so we can obtain parental consent or remove the information.
2. How We Use Your Information
We use your information to:
Provide and improve the Website, products, and services (e.g., process orders, personalize content).

Communicate with you, including sending transactional emails, newsletters, or promotional offers (you may opt out of marketing communications).

Associate your personal information with your activities (e.g., pages viewed, items clicked) to enhance your experience.

Analyze usage trends via analytics providers to understand how our services are used.

Prevent fraud, enforce our Terms and Conditions, and comply with legal obligations.
3. How We Share Your Information
We do not sell your personal information. We may share it as follows:
a. Trusted Partners and Vendors
Service Providers: We share personal and anonymous data with companies, including vendors and contractors, to assist with Website operations (e.g., hosting, payment processing, analytics). Their use is limited to these purposes and bound by confidentiality agreements ensuring reasonable data safeguards, though absolute security cannot be guaranteed.

Advertising Partners: We may share personally identifiable information (e.g., name, address, email, phone) with trusted partners to provide relevant advertising, offers, or services. Ad companies may also collect anonymous data about your interests to customize content and ads across sites and apps, linked to your device but not your identity. You can opt out of such tracking (see Section 8).
b. Analytics Providers
Companies may access anonymous data (e.g., IP address, device ID) to help us understand usage. This data is used solely on our behalf, shared only in aggregate form, and governed by their privacy policies (click [here] for details if applicable).
c. Special Situations
We may disclose identifiable and anonymous data: (1) with your express consent, (2) when required by law, (3) to protect our rights or property, or (4) to successors in a merger, acquisition, or sale of assets. Consent is not required in these cases, but we will attempt to notify you unless prohibited by law.
d. California Residents
Under California law, you are entitled (once annually, at no charge) to request information about how we may have shared your data with others for direct marketing. Contact us at [email protected] for details.
SMS Note: No mobile information will be shared with third parties or affiliates for marketing/promotional purposes, excluding text messaging originator opt-in data and consent, which will not be shared.
4. Your Choices and Rights
Access: You can sign into your account to view or delete stored personal data (e.g., name, address, email, phone). Alternatively, email us at [email protected] to request access or deletion.

Marketing Opt-Out: Unsubscribe from marketing emails via the link in those messages.

Data Rights: Depending on your location (e.g., EU under GDPR, California under CCPA), you may have rights to access, correct, delete, or restrict the use of your data. Contact us to exercise these rights.
5. Cookies and Tracking Technologies
We use cookies, web beacons, and device identifiers to remember preferences, track usage, and serve ads. You can manage these through your browser settings, though disabling them may affect functionality.
6. Ad Tracking
Ad companies may collect anonymous data about your interests and location (linked to your device, not your identity) to tailor content and ads. You can opt out of this tracking via your device settings or ad provider options.
7. Data Security
We implement reasonable technical and organizational measures (e.g., encryption, secure servers) to protect your data. However, no system is 100% secure, and we cannot guarantee absolute protection.
8. Data Retention
We may keep data indefinitely unless you request deletion or as required by law.
9. Third-Party Links
The Website may link to external sites not covered by this policy. We are not responsible for their privacy practices.
10. Children’s Privacy
The Website is not intended for users under 13. We address this in Section 1.d.
11. International Data Transfers
If outside the U.S., your data may be transferred to and processed in the U.S., where laws differ. By using the Website, you consent to this transfer.
12. Changes to This Privacy Policy
We may update this policy periodically. Changes will be posted here with an updated "Last Updated" date. Your continued use of the Website after changes indicates acceptance.
13. Contact Us
For questions, requests, or concerns about this Privacy Policy, reach out to:
Email: [email protected]